Crisis Communications: How We Talk About Disasters
Failures are inevitable. Every once in a long while, those failures can become major outages so big that they can cause irreversible damage to your company’s brand and reputation. During these rare events, how you communicate with customers can make or break the valuable relationships you’ve built with them over the years. But when the blast radius of a technical outage is so big that it requires involvement from other parts of your company (like legal, marketing, and sales) many companies inadvertently make problems worse.
To minimize damage to customers, companies must have a well-developed plan to respond effectively during big technical outages.
In this webinar, we will explore how applying DevOps principles learned from managing technical incidents can apply to other parts of your organization to create effective crisis communications strategies. Join us and you’ll also learn:
- How to create an effective technical incident response plan
- How to develop a crisis communications plan across various non-technical cross-functional teams
- Mechanisms for coordinating between both technical and non-technical teams during major outages
- Step-by-step considerations for creating your own customized response plan
Crisis Communications: How We Talk About Disasters
Get the Webinar
Failures are inevitable. Every once in a long while, those failures can become major outages so big that they can cause irreversible damage to your company’s brand and reputation. During these rare events, how you communicate with customers can make or break the valuable relationships you’ve built with them over the years. But when the blast radius of a technical outage is so big that it requires involvement from other parts of your company (like legal, marketing, and sales) many companies inadvertently make problems worse.
To minimize damage to customers, companies must have a well-developed plan to respond effectively during big technical outages.
In this webinar, we will explore how applying DevOps principles learned from managing technical incidents can apply to other parts of your organization to create effective crisis communications strategies. Join us and you’ll also learn:
- How to create an effective technical incident response plan
- How to develop a crisis communications plan across various non-technical cross-functional teams
- Mechanisms for coordinating between both technical and non-technical teams during major outages
- Step-by-step considerations for creating your own customized response plan
Meet our speaker:
George Miranda
Community Advocate
PagerDuty