Press Release

Online Gaming Company William Hill Australia Puts PagerDuty at the Center of Its 2018 Digital Transformation and Cloud Migration Strategy

PagerDuty bolsters William Hill Australia’s ability to deliver a great customer experience during major sporting events

Sydney, Australia, November 27, 2017 – William Hill Australia, one of the largest betting and gaming companies, has selected PagerDuty, the leader in digital operations management, as the foundation for its 2018 digital and cloud migration strategy. Leveraging the PagerDuty® Digital Operations Management Platform, William Hill Australia aims to deliver 100 percent availability of its online betting services, ensuring customers have an exceptional experience by preventing downtime. Since adopting PagerDuty, William Hill Australia has been able to reduce incident response times from up to 15 minutes down to a matter of seconds.

“For most organisations, 99.9% availability is adequate, but not for us, we want 100% uptime and that’s why we’ve put PagerDuty at the heart of our digital transformation and cloud migration strategy,” said Alan Alderson, Head of Infrastructure and Operations, at William Hill Australia. “Incidents happen, every business knows that, but with PagerDuty as an integral partner in our digital and cloud journey, we have the right technology to pre-empt and manage how you respond to them. We want to instill exceptional operational efficiency throughout our teams to actively manage business and consumer expectations so we have standardized on the PagerDuty Digital Operations Management Platform”.

According to the inaugural PagerDuty State of Digital Operations Report in Australia, three-quarters of Australian consumers surveyed said they will leave a digital application or service within one minute or less if it is unresponsive or slow. On the other hand, nearly all of the IT personnel in development and operations surveyed said their organisations take more than five minutes to resolve IT incidents that impact consumer-facing digital services. This gap in time to resolution can mean significant revenue loss for digital businesses like William Hill Australia.

“William Hill’s decision to invest in PagerDuty represents a clear signal that the company intends to leverage the most cutting-edge platform that manages and enables ideal customer experiences across its digital channels,” said David Wall, Managing Director of Asia Pacific, PagerDuty. “By providing full stack visibility, machine learning and actionable insights, PagerDuty helps organisations like William Hill proactively mobilise people and resolve issues across IT, DevOps, Security and Support teams. We are pleased to support William Hill in their digital transformation journey.”

William Hill Australia selected PagerDuty after a competitive evaluation and proof of concept through local Australian IT Service provider JDS to replace a combination of manual and legacy applications. PagerDuty also offers over 200 integrations that span the technology stack, including key monitoring integrations like AppDynamics, to improve digital operations and IT efficiency. PagerDuty also supports a critically proactive digital operations strategy and is used for developing applications and IT operations, as well as incident post-mortems to detect and predict potential service vulnerabilities.

“We see great opportunity for PagerDuty in Australia and are proud to commence a partnership so early on in the company’s growth journey here. It’s been a privilege to work with the team at William Hill, which has been both visionary and committed to extracting the most out of PagerDuty’s technological innovation, and from our localised experience,” said John Bearsley, Managing Director of JDS Australia.

Today, PagerDuty’s digital operations management platform supports more than 10,000 organisations around the world, and William Hill is just the latest APJ customer looking to maximize growth and revenue opportunities by using PagerDuty at an organisational level. Increased demand for PagerDuty within the APJ region has continued to spike alongside a growing need for organisations to ensure 24x7 customer access to digital offerings. To better service the APJ region and meet this demand, PagerDuty recently opened an office in Sydney, Australia, and is continuing to build out an ecosystem of channel partners and IT Service Providers around the globe.

To learn more about PagerDuty solutions, register for the Australian PagerDuty Virtual Summit on November 28, 2017 at 2:00 p.m. PST / November 29 at 9:00a.m AEDT. Registration can be found here.

About PagerDuty

PagerDuty is the leading digital operations management platform for businesses. Through its SaaS-based platform, PagerDuty empowers developers, DevOps, IT operations and business leaders to prevent and resolve business-impacting incidents for exceptional customer experience. More than 10,000 small, mid-size and enterprise global customers such as Lululemon, IBM and Panasonic use and trust PagerDuty to maximize their time and increase their business response and efficiency. When revenue and brand reputation depends on customer satisfaction, PagerDuty arms businesses with the insight to proactively manage incidents and events that may impact customers across their IT environment. Headquartered in San Francisco, with regional offices in Toronto, Sydney and London, the company was recently listed in the 2016 Deloitte Technology Fast 500, Inc. 500 and Forbes 2017 Cloud 100 lists. Try PagerDuty for free at Follow our blog and connect with us on Twitter, LinkedIn, YouTube and Facebook. PagerDuty is a registered trademark of PagerDuty, Inc. in the United States.

Media Contact:

Celeste Malia


PagerDuty is a registered trademark of PagerDuty, Inc in the United States. All other trademarks are the property of their respective companies.