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Using Data to Dismantle a Criminal Industry Human trafficking is a $150 billion dollar criminal industry that denies freedom to over 40 million people globally—and...
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Hi! My name is Richard and I am a software engineering intern on the Platform Team here at PagerDuty. In other times of the year, I am also known as a second-year Computer Engineering student at the University of Waterloo. In this post, I would like to guide you through my March Hackday project, which allows you to create a Twitter Trend Alert System in fewer than 40 minutes and with minimal coding knowledge.
Managing brand reputation has never been more complicated than in the age of social media. With 66.7 percent of all public company mentions happening on Twitter, you want to promote interesting and impactful content at the right time; i.e., when your customers are the most engaged. At the same time, you want to watch for major public relation incidents so that your team is ready to mobilize quickly and that your brand will not lose customers and revenue. What you need is a competitive edge, which means being on top of social media trends as soon as they happen, whether it’s opportunity or trouble.
Example Use Case:
It seems like everyone is talking about the Toronto Raptors right now. Perhaps this is the best time to advertise our 50% sale on jerseys!
Most companies use PagerDuty for managing customer-impacting disruptions, alerting the right responders, and analyzing the impact of incidents on employee and customer satisfaction.
But did you know you can also leverage PagerDuty as a Twitter Trend Alert System?
The beauty of PagerDuty is how easy it is to extend it to your needs. By the end of this guide, you will have created an automated application that can track any Twitter keyword, mention, or retweet in real time and instantly alert you via email, SMS, or phone when there’s a spike in social media activity. The best part: This will take you less than 40 minutes and requires minimal coding knowledge. So without further ado, let’s get down to business.
Your Twitter account should now be configured for development use.
PagerDuty uses GitHub to manage our code repositories.
Tip: For this guide, we are going to run the project on your local computer. If you would like to run this indefinitely, we recommend running a small server.
By the time you finish this, you will have a process that filters through all the statuses posted on Twitter and returns only statuses that contain the keywords that you have listed.
If your company is not currently using PagerDuty, then you will need to visit https://signup.pagerduty.com/accounts/new and create a free 14-day trial account.
You can skip the onboarding pages, BUT make sure you set-up notifications:
After that, there are only a few steps to set up the service.
Tip: Why Datadog?
PagerDuty comes with over 200 integrations and one of them is Datadog! If your team uses other tools, then it’s very likely that we have an integration for it. You can also use our simple REST API.
We now have an alerting service to notify the right people at the right time when content is trending or a code-red social media situation needs control.
Now, we will configure a Datadog Host to analyze the trend.
As soon as you click save, you should be getting an alert on your phone in a few minutes!
If you did, that means we now have a complete Twitter Trend Alert System!
Now that we know it works, let’s resolve the alert.
You now have a complete working Twitter Trend Alert System! It’s about time we start taking advantage of social media trends as soon as they happen.
Are you interested in how PagerDuty enhances the functionality of your system?
Here are some great next steps to get the most out of our product:
Hi! My name is Richard and I am a software engineering intern on the Platform Team here at PagerDuty. In other times of the year,...
Is VoiceOps Ready for the Next Step? Imagine this: PagerDuty calls and a calm voice tells you that you have problems to pay attention to....
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