Best Practices in Outage Communication: Customers
Outages are chaotic, and it can be difficult to figure out the best way to let your customers know what is going on. One of the first big decisions you’ll need to make is whether you’re going to respond only to people who inquire about the issue, or if you’re going to be more proactive and post updates publicly. Many of the leading technology companies have begun to transparently discuss outages with their customers, and there are a number of good business reasons for doing so. Regardless of your approach, here are 6 things you can do to ensure successful customer communication during outages.
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